WebdesignJacqueline Trümper6 min read

Web Design Trends 2023

A lot will continue to happen in the digital world this year. We have taken a closer look at the current web design trends 2023 and present them.

Table of content

A lot will continue to happen in the digital world this year. We took a closer look at the current web design trends 2023 and present them.

Voice User Interface (VUI)

With the increasing popularity of voice assistants and smart speakers, more and more web designers are incorporating VUI into their designs.
A Voice User Interface (VUI) is a technology that allows users to interact with a computer system or application through voice input. Instead of using a keyboard or mouse, users can interact with the system using spoken commands and questions. VUIs are used in many different applications, including voice assistants such as Siri and Alexa, as well as automotive and home appliances. VUIs use speech recognition technology to convert spoken words into text that the system can interpret and respond to. VUIs are increasingly being integrated into web design to improve the user experience and make accessing information easier and more intuitive.

Dark Mode

Dark Mode has been a popular trend for several years and is expected to become even more popular in 2023. This is because Dark Mode, also known as Dark Mode, has several advantages to offer:

  • Reduced eye strain: By lowering the brightness and using darker colors, the eyes are less strained, especially when using the screen for longer periods of time.
  • Better readability: the contrast between text and background is increased in a dark mode, which improves readability and makes text easier to see.
  • Energy saving: OLED screens, used in many smartphones and other devices, consume less energy when displaying dark content than when displaying light content.
  • Better display of colors: Colors can come out better in a dark mode for a deeper, richer effect.
  • Modern look: Dark Mode is considered modern and appealing and is preferred by many users.

Overall, Dark Mode provides a more pleasant user experience and can help reduce eye fatigue and energy costs. It's no wonder, then, that it has become a popular trend in web design in recent years.

Augmented Reality (AR)

AR has been around for some time, but is not yet widely used in the web design industry. However, web designers are expected to use AR more frequently in 2023.
Augmented reality (AR) is a technology that allows digital information and virtual objects to be integrated into the real world. AR augments physical reality by projecting virtual elements onto the screen via a smartphone, tablet or other device. The technology typically uses cameras, sensors and computer vision algorithms to capture the real world and place virtual objects on it.
AR has many applications, from entertainment to education and marketing. An example would be the use of AR in the retail industry. Customers can see virtual 3D models of a product on their smartphone by scanning a QR code on it.
AR also offers many opportunities for web designers. By integrating AR into web designs, users can be able to see virtual elements integrated with the real world in real time, resulting in a more interactive and engaging user experience. AR is also used to create virtual tours of places or products.
AR the potential to change the way we interact with the world and is expected to play an important role in many industries in the coming years, including web design.


Minimalism is not a new trend, but it will continue to dominate in 2023. Minimalist designs not only look modern, but also load faster and provide a better user experience.
Minimalism in web design refers to a design philosophy that aims to reduce the design to the essentials and create a clear, simple and concise user interface. This is achieved by using empty spaces, simple shapes, few colors and a limited number of fonts.
Minimalist designs are often very visually appealing and provide users with a seamless and intuitive user experience. They allow users to focus on the essentials without being distracted by superfluous details.
Another benefit of minimalist web design is that it can improve website loading speed. By reducing design elements and files, the website can load faster, which improves user experience and reduces bounce rate.
It is also a timeless design concept that does not get outdated or out of fashion quickly. It can be used in many different industries and for many types of websites, from blogs to corporate websites and e-commerce stores.
Minimalism offers a clear, simple and effective way in web design to create an engaging user experience.


In recent years, there has been an increasing focus on sustainability and environmental friendliness. Web designers are expected to incorporate this trend into their designs by using eco-friendly colors, images, and designs.
Sustainability in web design refers to web designers designing their work to be environmentally, socially and economically sustainable. It is about reducing the environmental footprint of websites and promoting socially responsible business practices. Here are tips for designing a sustainable website.

Conclusion - 2023 has a Lot to Offer

If you want to stay up to date with your design, you should already take a look into the future and rely on modern tools. We would be happy to advise you on the design of your web presence and optimize your websites - in doing so, we don't chase after fast-moving trends, but rely on future-oriented features and tools. Contact us now.

Contact us

Do you have a question? Just write us a message. We will get back to you as soon as possible.