The best programming language for web design depends on the requirements and preferences of the developer.

Sustainability also plays an important role in the digital world. Experts estimate that around 33 million tons of CO2 emissions are caused globally by Internet use and Internet-enabled devices each year.

Marketing campaigns can be analyzed in a targeted manner using so-called KPIs, i.e. Key Performance Indicators.

The topic of gendering has long since arrived at companies in all industries. However, many find it difficult to find a style that fits their own brand. In addition, the SEA area in particular presents a challenge for many.

Today, website content has to be easily accessible above all. Therefore, visual tools like the explainer video are increasingly important to bring content to an ever-growing audience on digital platforms.

A good user experience (UX) is incredibly important to ensure that a technical product or service can successfully establish itself in the market.

An EVP, which is something like a clearly defined employer positioning, forms the center of a well thought-out employer brand.

Employer branding is a strategy for positioning a company as an "employer of choice" both for existing employees - as a retention measure.

We all spend a lot of time being on social media. We often post our own content. But is every social media user capable of creating high-quality content for businesses?

If you are looking for a modern alternative for high-quality advertising, Native Ads is a good choice.

Tracking is a must. Advertising service providers store every website visit, analyze it and process it for individual or statistical purposes.

Companies must also be represented on social media platforms such as Instagram. We explain what you and your company need to keep in mind.

Although providers like WordPress are now considered state of the art, there are now some better alternatives. One such is the static homepage, which offers you numerous advantages.

In a nutshell: Pitch decks offer the opportunity to quickly convince potential customers and sponsors of your idea.

CDN as an abbreviation stands for Content Delivery Networks. This is a large number of servers that are organised in geographically distributed groups.

Explainer videos can be the key for companies to get their message across quickly and professionally.

Every search engine analyses fixed criteria that determine which ranking the website receives. One of these criteria is the loading speed of the website.

Optimizing the quality of the user experience is the key to the long-term success of any website, which can be measured technically with Goolges Web Vitals.

Google Lighthouse is an automated open source tool for improving the quality of websites and enhancing the user experience.