Marketing campaigns can be analyzed in a targeted manner using so-called KPIs, i.e. Key Performance Indicators.

The topic of gendering has long since arrived at companies in all industries. However, many find it difficult to find a style that fits their own brand. In addition, the SEA area in particular presents a challenge for many.

Today, website content has to be easily accessible above all. Therefore, visual tools like the explainer video are increasingly important to bring content to an ever-growing audience on digital platforms.

A good user experience (UX) is incredibly important to ensure that a technical product or service can successfully establish itself in the market.

An EVP, which is something like a clearly defined employer positioning, forms the center of a well thought-out employer brand.

Employer branding is a strategy for positioning a company as an "employer of choice" both for existing employees - as a retention measure.

We all spend a lot of time being on social media. We often post our own content. But is every social media user capable of creating high-quality content for businesses?