ChatGPT has been making waves in recent weeks. The artificial intelligence that is trained to create text content, is celebrated by some and already demonized by others.

Sustainability also plays an important role in the digital world. Experts estimate that around 33 million tons of CO2 emissions are caused globally by Internet use and Internet-enabled devices each year.

Marketing campaigns can be analyzed in a targeted manner using so-called KPIs, i.e. Key Performance Indicators.

The topic of gendering has long since arrived at companies in all industries. However, many find it difficult to find a style that fits their own brand. In addition, the SEA area in particular presents a challenge for many.

An EVP, which is something like a clearly defined employer positioning, forms the center of a well thought-out employer brand.

Employer branding is a strategy for positioning a company as an "employer of choice" both for existing employees - as a retention measure.